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This website kayakexchange.ca has the following in the web page, "We carry kayaks, made in Canada, by Delta Kayaks." Our analyzers viewed that the webpage also stated " We also carry a full line of Wilderness Systems Kayaks,." The Website also said " We carry canoes by Canots Esquif ,. We carry paddles by Aqua Bound . Youll find just the right fit in our pfds from Salus Marine. Tents, Sleeping Bags and Sleeping Pads, Camp Stoves and Camp Kitchen Supplies. We carry quality paddling apparel and accessories by Kokatat. How to convince your spouse that spending 1500. 00 on a kayak is a good idea." The website's header had SUP as the most important search term. It is followed by stand-up paddleboard, kayak, and canoe which isn't as highly ranked as SUP. The next words they used was Moncton. New Brunswick was included but will not be understood by search engines.